Khalatbari said Thursday that backers soon would receive results from a poll they commissioned as they begin to campaign in favor of the initiative. They have signed up 50 businesses in support — with a goal of enlisting 500 — and will begin reaching out to neighborhood groups to discuss the measure and answer questions, he said.

“It’s going to be an effort of these businesses and a lot of the cannabis industry,” Khalatbari said. “We already have some of the bigger names of the cannabis industry” giving customers leaflets about the initiative. “We’re really looking forward to engaging every single stakeholder — pro, con or neutral on this.”